Beauty Tips / 24 Oct 2026
This isn't just a change of outfit or packaging. The latest Implora Lip Cream formula update hides a texture secret you need to know before buying.
Hi, Implovers! Lora here. Lately, I've been so obsessed with one product that just got a glow up, Implora Urban Matte Lip Cream in the new formula version. It looks different on the outside, but what really excites me is what's on the inside. Here are my thoughts, let's break it down one by one.
The most noticeable change is the texture. The old formula felt more liquid and tended to be dry, while the new formula is much creamier, more moisturizing, and lightweight on the lips. The finish is still matte, but your lips don't feel tight and don't crack easily. If you used to struggle with that dry feeling after wearing lip cream, this is a change that's really worth trying.
Besides the texture, the product size has also gone up from 2.9 grams to 3.3 grams. Not bad, right? You get more product.

The new formula is enriched with three active ingredients: Vitamin E, Sodium Hyaluronate, and Shea Butter. Vitamin E acts as an antioxidant that helps moisturize and protect lips from damage. Sodium Hyaluronate helps hydrate the lips, maintain their elasticity, and help blur fine lines. Meanwhile, Shea Butter helps moisturize and nourish the lips.
This combination is what makes New Implora Urban Matte Lip Cream feel comfortable all day. If you're looking for a good lip cream that doesn't leave your lips dry, ingredients like these should be the first thing on your checklist.
The packaging now looks edgier with a black studded cap that makes it look bold and trendy. The packaging seal is also more optimal to keep the formula fresh.
What I like most is actually the applicator. It now uses a doe-foot applicator designed to follow the lip contour, so it's super easy to reach the corners of your lips and create more precise lip lines, even without extra lip liner. Practical, right?
Still is, Implovers. The iconic signature vanilla is kept, but it's now much more subtle. The unpleasant base scent from the old formula is gone, so it's more comfortable to wear.
If you're looking for a long-lasting lip cream, this formula has Comfort-Matte Technology that's pigmented, transferproof, and non-drying. The color is intense with just one swipe, it sets quickly, and the texture is lightweight. So the matte result is instant but still comfortable, not heavy, and doesn't easily stick to everything. For me, this combination is what makes a good, long-lasting lip cream more than just a claim.

There are so many Implora lip cream shades, from nude to bold red, and all you need to do is match them to your skin tone and undertone. For example:
You can also play around with an ombre style. For example, Dusky Nude paired with Red Bean for a warm look, or Truffle Mauve with Allure for cooler vibes. Because the formula is comfortable, the blending feels smooth too.
If you're still wondering which brand makes a good lip cream, I'd happily recommend Implora Urban Matte Lip Cream. With a more moisturizing formula, a creamy texture, and a complete color selection, this lip cream is perfect if you want to look bold without the hassle and without dry lips.
Ready to prove it yourself, Implovers? Grab New Implora Urban Matte Lip Cream now, pick your favorite shade, and #BeraniJadiLora!