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Beauty Tips / 23 Oct 2026
A staple for millions of Indonesian women for years, Implora now brings its latest innovation with the Formula in the New Implora Urban Matte Lip Cream. Does this update deliver a real improvement in lip comfort? Let's find out.
Hi, Implovers! Lora here. Honestly, whenever a hero product gets an upgrade, my first question is always the same, "Is this actually better, or just new packaging?" So you don't have to overthink it, let's go through this new version of the Implora lip cream in a relaxed but thorough way.
The formula is now more moisturizing and lightweight, and it won't make your lips crack, with a creamier texture and the same matte finish. This reformulation is all about user comfort.
Here are the key changes:
So, is it worth it? This table is the short answer:
In short, the color and matte finish are kept, while comfort is what got upgraded.
The texture is now creamier and lighter, so it's nicer to wear than the old liquid formula. Here's what the wearing experience looks like:
The pigmentation is high, Implovers. See the results on the lips for yourself, the color looks solid and even with a clean matte finish. The formula is ultra-pigmented, so one swipe is enough for intense color without layering again and again. The color of each shade is also unchanged from the previous formula, so your favorite shade still looks just the way you know it.
Nude and natural. If you like an effortless look, start with 01 Dusky Nude, a brown nude pink with a warm undertone, and 02 Terra Cotta, a brownish mauve that looks calm yet dimensional. 07 Truffle Mauve comes in a grayish brown with a hint of mauve, while 08 Pink Latte adds a touch of soft pink coral. 09 Butterscotch brings a warm peach.
Pink and mauve. One step up, there's 05 Allure, a mauve pink with a hint of purple, and 06 Lumiere, a deep pink with a hint of purple that makes your face look fresher.
Bold colors. 03 Dark Berry is a bold red with a hint of blue, 04 Medeline is a bright, cheerful orange pink, and 10 Gingerbread, a deep orange brown, is the biggest statement in this lineup.
Brown and nude. In the second row, there's 12 Brown Sugar, a rich reddish dark brown, and 13 Hazelnude, a brown with a hint of red that's easy to pair. 14 Baby Rose is a soft nude pink for those who like a natural look.
Peach and orange. 15 Salmon Pink (orange pink with a hint of brown), 16 Dusty Peach (reddish orange), and 11 Red Bean (reddish orange with a hint of brown) give warm colors that make your look more glowing.
Red. The red lineup is really complete: 17 Redwood, a dark reddish brown; 18 Ruby, an orange red; 19 Carolina, a red with a hint of purple; and 20 Red Gala, a red with a hint of brown. All of them stay even on the lips and don't look patchy.
| Read also: Dry Lips in Hot Weather or Air-Conditioned Rooms? Here's Why Regular Lip Balm Isn't Enough
So, whether it's daily makeup or bold makeup, they've got you covered. Nude to mauve shades suit an everyday look, while the red and orange shades are perfect if you want to look bolder. The key to choosing is the undertone, so the color looks more flattering on your skin. And if you're looking for a good, highly pigmented lip cream, this formula is ready to be your pick.
The finish is matte, just like the previous formula, but with a touch of Comfort-Matte Technology that keeps it from feeling dry. The matte effect appears instantly because the formula is quick set. As for fine lines, Sodium Hyaluronate helps hydrate and blur fine lines on the lips, while the more moisturizing formula also helps keep lips from cracking. So if you love matte but worry about your lips looking dry, this is good news.
This formula is designed to be transferproof, so it doesn't easily stick to cups, masks, or tissues. Add its quick-set quality, and the color grips fast and feels comfortable during your activities. That's why many people looking for a long-lasting lip cream end up eyeing this formula.
But, Implovers, lip cream wear time is also affected by your lip condition and daily activities, especially if you eat oily food or drink often. The center of the lips usually fades first, so just keep the product with you for occasional touch-ups.
Yes. The formula is lightweight, non-drying, and the texture is comfortable. There's no lip-tightening sensation, so wearing it for hours still feels comfy. This is what makes a good, long-lasting lip cream feel worth it, because it doesn't just last, it's comfortable too.
New formula is a good fit if you:
To be fair, you may not need to rush into upgrading if you're still very happy with the old formula, if matte isn't your main preference, or if you don't feel the need for a change in texture and packaging. That's totally understandable, since the color of each shade hasn't changed. But if you're curious, trying one favorite shade first could be the perfect start.
After a long chat about the formula, texture, pigmentation, and shades, I think you now have a clear picture of New Implora Urban Matte Lip Cream. The formula is more moisturizing, the texture is creamier, and it's still ultra-pigmented in one swipe with a comfortable matte finish. The color of each shade is also unchanged, so you don't have to relearn anything from scratch.
Now, where do you want to start, Implovers?
Option A: The safe and everyday one. Start with nude and natural shades like Dusky Nude, Baby Rose, or Pink Latte. Perfect if you want a good lip cream for the office, campus, or a casual hangout, and it stays comfortable all day thanks to the non-drying formula.
Option B: The bold and statement one. Go bold right away with Dark Berry, Red Gala, or Gingerbread. Perfect if you want daring color with high pigmentation, and it stays transferproof without your lips feeling tight.
