Hilda Krishna’s Honest Review: Urban Matte Lip Cream’s New Formula and Packaging Is It Really More Comfortable?

Ever felt nervous when your go-to product gets reformulated? You worry the shades might change, the texture might turn drier, or your lips might end up feeling tight and chapped. Many lip creams lose the very qualities that made us fall in love with them in the first place after a reformulation. That’s why it’s completely natural to feel skeptical about the Implora Urban Matte Lip Cream, which now comes with a brand-new formula and packaging.
 

Hi, Implovers! Lora here. This time, I’ve put together an honest review from KOL Hilda Krishna, who tried out the New Implora Urban Matte Lip Cream a review she originally shared on her Instagram account @hildachriss. She reviewed everything from the packaging, formula, applicator, and pigmentation to her favorite ombre recommendations, wrapping it all up with one request: “add new shades.” Let’s break it down one by one.

Foto: dok Instagram @hildachriss
 

What Changed in the New Urban Matte Lip Cream Formula?

Here are the updates in the new Implora Lip Cream formula:

Hilda’s Impressions of the New Packaging

Hilda started her review with the product's look moving from the plain old packaging to the new version featuring a more textured, studded cap. She enthusiastically highlighted the packaging details, noting that the studded cap feels much more premium in the hand.

Beyond aesthetics, the new packaging also features a tighter seal to keep the formula fresh.

Hilda’s Impressions of the Formula, Matte Without That Tight Feeling

This is the most crucial part. Hilda answered the question on everyone's mind, is the color payoff still the same? Through a before-and-after lip comparison, she demonstrated that the result is still full coverage.

Other key points she emphasized:

• Lighter on the lips. Consistent with its newer, more moisturizing, and lightweight formula.
• Matte without leaving lips dry or tight. This is the core promise of the reformulation.
• Transferproof. The color doesn't easily transfer onto masks or glasses.

This comfort is backed by Vitamin E, Sodium Hyaluronate, and Shea Butter. Hilda wrapped up this section by praising Implora, agreeing with the tagline #MoistToTheMatte: Moist feel. Matte look.
 

New Applicator, Doe-Foot Applicator

Hilda also tested the new applicator. The doe-foot shape hugs the contours of the lips, making it easy to reach the corners and define the lip line with precision, no extra lip liner needed.
 

Hilda’s Favorite Shades and Ombre Recommendations

Even better, Hilda also shared her favorite lip ombre combinations:

Hilda named 01 Dusky Nude as one of her absolute favorites. According to her, if you already own 01 Dusky Nude, 20 Red Gala is a must-have since the two make a gorgeous ombre pairing. She also spotlighted 13 Hazelnude, which can be worn on its own or paired with 20 Red Gala for a bolder look.
 

Hilda’s Wish New Shades in 2027

In the caption of her review, Hilda expressed her hope that Implora would add new shades by 2027. Feedback like this is valuable to us, and Lora is delighted to see the enthusiasm from the Implovers community regarding the color options for the Urban Matte line. For now, there are 20 shades for you to explore.
 

So, Is It Worth Trying?

Based on Hilda’s review, the New Implora Urban Matte Lip Cream formula feels lighter and more comfortable, maintains its full-coverage pigment, and sports even more attractive packaging. It’s a great match if you:

• love a matte finish without the tight, drying feel on your lips,
• enjoy experimenting with ombre looks,
• want rich, opaque color in a single swipe.
   

Ready to see for yourself? Try the New Implora Urban Matte Lip Cream, pick your favorite shade, and test out one of Hilda’s ombre combos. #MoistToTheMatte

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