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Beauty Tips / 26 Oct 2026
Honestly, I so regret only finding out about this trick now! Back then, every time I applied matte lip cream, my dry lips always ended up flaky, wrinkled, and looking super patchy. Turns out, the secret lies in the order of application. Here are 4 secret steps to applying New Implora Urban Matte Lip Cream that you must try for a crack-free and perfectly smooth finish.
Hi, Implovers! Lora here. So many people love a matte look, but back away because they’re afraid their lips will feel tight and dry. If you are looking for a lip cream suitable for dry and dark lips, or at least one that feels comfortable to wear all day, you are not alone. In this article, Lora breaks down step-by-step why dry lips easily look flaky, how to apply Implora lip cream correctly, and which shades suit you best.
Lips have very few oil glands, so they lose moisture easily, and a dry matte finish will highlight dead skin and fine lines on your lips.
So, the issue often isn't the color itself, but three things: unprepared lips, applying the product too thick, and a formula that isn't comfortable to wear. That's why finding a lip cream that doesn't dry out your lips isn't just about the product, it's also about preparation and technique. Both must go hand in hand.
Of course it can, Implovers! That is actually the big idea behind #MoistToTheMatte, bringing moisture into the matte experience. Up until now, matte has been synonymous with a dry feel, and this campaign is here to change that perception. The focus is simple: moist feel, matte look. The appearance remains matte, but it feels smooth, moist, and comfortable on the lips.
For those of you already familiar with Implora Urban Lip Cream Matte, the new formula is specifically designed for comfort. The texture is creamier and lighter on the lips, featuring Comfort-Matte Technology that stays pigmented, transferproof, and non-drying. It still has Implora's signature vanilla scent, but it's more subtle so it won't bother you during application. There are three key ingredients that help provide that comfortable feel:
Plus, castor oil (Ricinus Communis Seed Oil) is added as an extra moisturizing agent. In Lora's opinion, a good and long-lasting lip cream isn't the one that clings the tightest until your lips feel pulled, but the one that stays comfortable to wear from morning till night.
The sequence is: prepare your lips, apply thinly in a single swipe, give it time to set, and finish by blending and touching up as needed. Here are the details:
This is the step most often skipped, even though it's the most crucial. If your lips are flaking, gently wipe them with a warm, damp cloth or a soft lip brush, just once or twice a week. Don't scrape with your nails or bite them, Implovers, as that will only cause further irritation.
Afterward, apply a thin layer of lip balm and wait one to two minutes for it to absorb. Finally, blot any excess balm on the surface with a tissue so the lip cream won't feel slippery or slide around. If your lips are wounded or severely cracked, postpone wearing makeup until they heal, and consult a doctor if condition doesn't improve.
This is where most of us make a mistake, thinking we need to layer it heavily to get the color to show up. However, New Implora Urban Matte Lip Cream is pigmented right from the first swipe, so just pick up a reasonable amount. Start from the center of your lips and pull outward toward the corners.
For the corners and lip lines, make full use of the doe-foot applicator that fits the contour of your lips. The result will be more precise without needing an extra lip liner.
This formula is quick-setting, but still give it a brief moment before pressing your lips together or talking at length. Do not layer a second coat while the product is still wet, as that is the primary cause of a flaky and patchy texture. If you want to build up the color, wait until it dries completely, then lightly add a thin coat only on pale areas.
Once set, its transferproof formula helps prevent the color from easily transferring onto glasses or masks. This is what makes it feel like a long-lasting lip cream without the need to constantly check the mirror.
To get a smooth finish without harsh lines, gently tap the edges of your lips with your fingertip for a soft gradient effect. If you need to touch up, focus only on the center of your lips with a thin layer. Before going to bed, gently clean off any remaining lip cream and reapply lip balm.
Regarding dark lips: lip color is influenced by many factors such as genetics and sun exposure, so no lip cream can promise to change your natural lip shade. But for daily wear, choose a comfortable formula, avoid picking at your lips, and always remove your makeup before sleep. That is the safest way to keep your lips looking healthy, and it's Lora's answer for those seeking a lip cream that won't darken their lips.
Tan or medium skin tones generally fall within the medium-to-deep range. Based on Implora's shade guide, here are choices you can reference according to your undertone:
For those who love an ombre look, shades 13 Hazelnude and 15 Salmon Pink can be used as a base for deep skin tones. Meanwhile, if you are looking for an Implora lip cream that suits tan skin with warm undertones, 10 Gingerbread and 12 Brown Sugar are definitely worth adding to your list. The key is that the right lip cream shade for tan skin depends on your undertone, so be sure to check the swatches before picking one.
Based on product information, New Implora Urban Matte Lip Cream does not contain harmful ingredients, making it safe for use by pregnant and breastfeeding women. So for those searching for a pregnancy-safe lip cream, this option is worth considering. This product can be used from ages 13 and up, and features minimal oxidation so the color stays true longer. If you have specific health conditions, please consult your doctor first.
If you are still wondering which lip cream brand is good, Lora's most honest answer is: the best one is the one that fits your lip condition and lifestyle. If your lips dry out easily but you still want to rock a matte look, a moisturizing, lightweight, and pigmented formula like this is well worth trying. Prove it to yourself moist feel, matte look.
Come on, Implovers, try New Implora Urban Matte Lip Cream for yourself and find your favorite shade. Happy trying!
