Beauty Tips / 25 Oct 2026
Ever put on lip cream in the morning, then taken one sip and found it all over the rim of your glass? Or the color lasts, but your lips feel like paper about to tear? Don’t blame your lips just yet. The product might simply not be the right match. Before you check out the wrong one, meet the new formula Implora Urban Matte Lip Cream. They say the color pops in a single swipe, sets fast, and doesn’t transfer easily. Is it true? Lora breaks it all down here.
Hi, Implovers! Lora here. In this article, we’ll cover what transferproof really means, why its three signature features (instant color, one swipe, and quick set) work so well together, and which ingredients keep your lips comfortable. Ready? Gas!

Simply put, transferproof means your lip color doesn’t transfer easily. Once it sets, the color stays on your lips, not on your glass, spoon, tissue or mask. That’s why so many people look for the best transferproof lipstick for all-day wear.
But there’s a catch. Plenty of products last on the lips but feel dry and tight. What you really need isn’t just long-lasting color, but lips that stay comfortable too. That’s where the New Implora Urban Matte Lip Cream comes in.
Imagine you’re in a rush. One swipe, and the color shows up bold. No need to go over it again and again. That’s the promise of instant color, one swipe from Implora Urban Matte Lip Cream.
Why does it matter? Fewer layers mean a lighter feel on your lips. The pigmented color also lets you apply a thin layer and still get a clear result. No more cakey lips from piling on too many layers.
Once applied, the formula quickly sets into an instant matte finish. No more waiting around, zoning out, afraid your lips will stick to everything. You can walk, chat, or check notifications right away without worrying.
The benefit is most noticeable in the first few minutes after application. Because the color locks in fast, the chance of it transferring to a glass or mask is much lower. You could say quick set is the doorway before its transferproof power fully kicks in.
Once dry, the color doesn’t move easily. On the packaging, Implora calls this combination Comfort-Matte Technology, pigmented, transferproof, and non-drying in one formula.
The difference from the old formula is in the feel. The old texture tended to be dry and runny. Now it’s creamier, moister, and lighter, so your lips don’t feel tight. It’s still matte, but much friendlier to wear. This is the kind of transferproof lip cream that suits you if you’re sensitive to that dry feeling.
This is the question that comes up most, so Lora will answer honestly. In general, transferproof lipsticks work by forming a thin film that locks in the pigment once the product dries. That film is what keeps the color from transferring easily. Implora itself calls its technology Comfort-Matte Technology.
What keeps your lips feeling good are the moisturizing ingredients:
So their job isn’t to make the color last. It’s to make sure that long-lasting matte result doesn’t dry out your lips. The two working together are what make the new formula feel balanced.

If your lips dry out easily, comfort comes first. The lightweight, creamy texture feels soft on the lips. The scent is still Implora’s signature vanilla, but now more subtle, with none of that off-putting chemical smell.
The applicator makes life easier too. Its shape follows the contours of your lips, so the corners are easy to reach and you can get a precise lip line without a lip liner. One more thing: the color has minimal oxidation, so the shade stays true to what you picked.
These are general tips from Lora, not product claims:
If you’re looking for an affordable transferproof lip cream, Implora Urban Matte Lip Cream has a maximum retail price of Rp40,000 for 3.3 grams. The shade range is wide too, from nudes like 01 Dusky Nude and 14 Baby Rose to reds like 19 Carolina and 20 Red Gala. Just pick whichever suits your skin tone and your mood.
After breaking it down, the advantages feel real, intense color in one swipe, fast drying, not easily transferred, and still comfortable on the lips. At Rp20,900, you get a combination that fits everyday activities well.
Curious, Implovers? The New Implora Urban Matte Lip Cream is now available on Shopee, Lazada, Tokopedia, TikTok Shop, Sociolla, and your nearest cosmetics store. Pick your favorite shade now and see the difference for yourself!