The launch of Caffe Matte Lip Cream is even more exciting with Car Free Day with Alma Tando.

Jakarta, October 19, 2025 - To launch its newest product, Caffe Matte Lip Cream, Implora held an offline event with influencer Alma Tando and 50 members of the Improve with Implora community. The event featured a Car Free Day (CFD) with a fun walk that started from FX Sudirman Mall, turned around at the Polda Metro Jaya pedestrian bridge, and returned to the initial meeting point. Alma Tando and all the community members appeared enthusiastic, wearing brick orange t-shirts and holding balloons bearing the words "Caffe Matte Lip Cream."
 

This fun walk not only introduced Implora's newest product to those in the CFD area but also motivated them to exercise and have fun together. Alma Tando, who rode a scooter during the CFD, appeared enthusiastic and enjoyed her time with the Improve members.

Beyond the fun walk, Implora also held numerous activities and sold Implora products, including Caffe Matte Lip Cream, by setting up a booth in front of FX Sudirman Mall. Some of the activities that attracted the interest of visitors were giving away Cleansing Face & Bar Soap, having the opportunity to get a comb and brush set by spending a minimum of IDR 50 thousand with Lucky Dip, playing Ring Toss with a minimum purchase of 1 Caffe Matte Lip Cream product which will get various other Implora products, as well as various other interesting promotions.
 

In addition to CFD with influencers, there will be two other exciting Caffe Matte Lip Cream launch events. Stay tuned!

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