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News / 07 Feb 2025
Implora as a local beauty brand continues to show consistency and innovation by regularly launching skincare, makeup, and personal care products based on the high demand of Indonesian society for beauty products. In early November 2024, Implora once again launched Eyebrow Pencil which is also part of the Urban Series of products that have been well-known since 2017, namely Urban Lip Cream Matte.
Through the #BeraniJadiAku campaign, Implora has great confidence that Indonesian women who are brave, energetic, and aware of their own strength. This can be seen from the appearance of the Urban Series packaging dominated by black color, which also gives an elegant and timeless impression to anyone using various products from the Urban Series.
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Public figures who represent the character of the Implora Urban Series is Prilly Latuconsina. In addition to a career in the entertainment industry, Prilly has proven that women can have a brilliant career while also focusing on education and pursuing other hobbies and talents. Prilly has become a figure admired by Indonesian society, as evidenced by her various awards both domestically and internationally. Not only that, she is also active and directly involved in social and educational activities in the community.
Asa Sabanul Karimah, the Brand Manager of Implora's Decorative category, said that the launch of Urban Eyebrow Pencil is a development from the Urban Lip Cream Matte product, and there will be launches of other products that are part of the Urban Series. This Urban Eyebrow Pencil is formulated to be long-lasting, smudge-proof, and easy to blend. The eyebrow pencil is also available in three shades suitable for all skin tones, namely 01 Natural Black, 02 Dark Brown, and 03 Medium Brown.
“Initially, we were also looking for Indonesian women who show strong, brave, and accomplished characters. Of course, Prilly Latuconsina's name is top of mind.” Asa continued. Implora hopes that in the future, the Urban Series will be able to be a supporting factor for all women to confidently show their potential.
