Implora Launches the "Dare to Be Meaningful" Campaign: A Dialogue on the Meaning of Beauty and Developing the Potential of Indonesian Women
Indonesian women are beginning to realize the importance of equal rights for everyone in society. Just as R.A. Kartini proclaimed "Out of Darkness Comes Light," which addresses equality in education, rights, and social life, the potential of each woman is unique and diverse. If someone realizes their full potential and plays an active role, they will achieve prosperity for themselves and their families.
Implora understands that not many women are able and brave enough to explore their potential and learn new things. As a manifestation of Implora's commitment and concrete action in the awakening of Indonesian women, the "Dare to Be Meaningful" campaign is being launched, targeting women within religious communities.
To date (August 18th), the "Be Meaningful" campaign has been implemented in three religious communities, with a total of 150 participants. This campaign is being conducted directly with the Perindu Syurga community, the Patria Branch of Tangerang City, and the GBI KDC Dadap.
In today's digital age, women can remain productive from anywhere, including while doing various household chores, so Implora encouraged participants to focus on developing social media. The first activity included an intensive dialogue with participants discussing skin investment and practicing makeup skills using all of Implora's makeup products.
In addition to the dialogue session with participants, Implora also provided a Makeup Class. The goal was to provide additional knowledge and skills regarding the rapidly evolving beauty industry. Participants were introduced to various types of cosmetics, from complexion, eye, and lip products. Some of the products used in the Makeup Class session were:
Bengkoang Milk Cleanser: A slightly thick facial cleanser that removes dirt and makeup. Contains Bengkoang extract, collagen, vitamin B5, and vitamin E.
Birdnest Skin Nourish Serum: Helps regenerate and nourish the skin. This serum contains Swallow's Nest Extract.
Ceramide Skin Barrier Rich Moisturizing Gel: Contains 8 types of ceramides to help maintain a healthy skin barrier.
Perfect Shield Sunscreen SPF 40 PA++++: Contains SPF 40 with PA++++, UV Filter, Hyaluronic Acid, and Almond Extract to protect skin from the harmful effects of sun exposure while also helping to moisturize.
Lip Moist Serum: Contains Camellia Oil, Argan Oil, Vitamin E, and Omega 3, 6, and 9 to provide maximum hydration.
Even Better Liquid Foundation: Available in 6 shades to suit Indonesian women's skin tones and undertones. The results are lightweight and effectively cover imperfections without feeling sticky or dry.
Healthy Glow Cushion: A cushion with a total of 6 shades containing Hyaluronic Acid that helps hydrate the skin. The result is semi-matte and lightweight for all-day wear.
Urban Eyebrow Pencil: An eyebrow pencil with a natural finish that makes it easy to frame and shape eyebrows as desired. This product comes with a sharpener and spoolie. There are 3 shades to match your hair color and skin tone.
Day to Day Two Way Cake: A two-way cake suitable for all skin types. The result is flawless and helps conceal the appearance of pores.
Urban Eyeshadow Palette: This eyeshadow with intense, blendable color comes in two shades: Afterglam and Afterglow.
Urban Liquid Eyeliner: Eyeliner with a deep color and a pointed brush tip for easy line drawing.
Cheek Blossom Blush On: A fresher makeup look with Implora's Blush On, available in four shades and definitely easy to apply.
Day to Day Lite Matte Lip Cream: A lightweight lip cream that doesn't feel dry or sticky and is comfortable for everyday use. It contains Coconut Alkanes, Jojoba Oil, Hyaluronic Acid, Avocado Oil, and Omega 3, 6, and 9.
Implora hopes to reach more communities in the future as a form of concern for the advancement of Indonesian women.
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