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News / 22 Jun 2026
Jakarta, June 2026 - Implora successfully won the Best Eyeliner award through its flagship product, Implora Eyeliner Pen, at the TikTok Shop by Tokopedia ForYouBeauty Awards 2026.
Launched in 2018, Implora Eyeliner Pen is designed to meet the needs of Indonesian women for easy-to-use and quality eyeliner products. Equipped with a precision brush and a rich black color formula, this product can create neat and sharp eyeliner lines, suitable for both beginners and professionals in the makeup world.
The award was presented directly by the TikTok team to Naupal Irpan Pirdaus, as the E-commerce Manager of Implora. This achievement is a tangible proof of consumer trust in the quality of Implora Eyeliner Pen which has become one of the favorite products in the eyeliner category.
Naupal Irpan Pirdaus stated that the value for money factor is one of the key factors for the success of Implora Eyeliner Pen in winning this award.
"The value for money factor has the biggest contribution in my opinion to the success of Implora Eyeliner Pen in winning this award at the ForYouBeauty Awards program. This is inseparable from the audience's careful decision-making in purchasing products, not only based on trends, but also highly appreciating products that are affordable yet still able to meet consumer needs," he said.
He added that the strategy of utilizing digital platforms also played a crucial role in this achievement.
"In addition, the synergy of various activities we do, especially in utilizing the features available on TikTok and TikTok Shop, is also an important factor that supports the increasing interest of consumers in Implora Eyeliner Pen on TikTok Shop, ultimately leading to winning this award," added Naupal.
The Best Eyeliner award is also a form of appreciation for Implora's commitment to providing safe, quality, innovative, and locally suitable cosmetic products for the Indonesian community. This success further strengthens Implora's position as a growing local beauty brand. It is hoped that Implora will continue to innovate to bring beauty products that are relevant to consumer needs and contribute positively to the development of the beauty industry in Indonesia.
