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News / 07 Sep 2026
Jakarta, September 2026 — Implora, a leading local cosmetic brand in Indonesia, officially entered into a sponsorship collaboration with Persebaya Surabaya. This collaboration is Implora's step to get closer to the world of football while celebrating the spirit and support that always accompany Persebaya's journey in every match.
Through this collaboration, the Implora logo will appear on Persebaya's jersey, accompanied by the visual element of a lip kiss symbol that is a special symbol in their collaboration. This symbol represents the support, spirit, and prayers from those who are always behind Persebaya's struggle, especially the loyal Bonita supporters who provide support, both from the stands and from home.
Natasha, Group Brand Manager of Implora, said, "Behind every match, there is always a burning energy and spirit from the supporters who continue to show support for Persebaya. It is this spirit that we want to translate through the presence of the kiss symbol on Persebaya's jersey."
More than just a symbol, the kiss represents the spirit and prayers of the Bonita supporters for Persebaya's journey. Natasha added, "This kiss is a form of spirit and prayer from us, the Bonita supporters, for Persebaya. In the name of God, may this season be a step towards victory and may Persebaya continue to progress and bring home the trophy to Surabaya."
(Photo: Persebaya)
This collaboration also serves as a form of support from Implora towards the spirit of Bonek and Bonita who have a strong bond with Persebaya. Implora hopes to be part of Persebaya's journey in welcoming the 2027 season with optimism, fighting spirit, and determination to achieve the best for the city of Surabaya.
On the other hand, Implora aims to make this collaboration a space to celebrate the Bonita supporters who contribute to the match atmosphere. For Implora, supporting their favorite team is not just about being present in the stands, but also about the courage to express themselves and appear confidently.
Therefore, Implora is committed to continuously support the Bonita supporters to appear confident, charming, and brave in expressing themselves, both when providing direct support from the stands and when following every match from home.
The collaboration between Implora and Persebaya is expected to be the beginning of a shared journey that not only brings the spirit of victory on the field, but also celebrates every support that comes with it. Because behind every struggle for victory, there are always those who believe, support, and provide endless spirit.
