News / 24 Oct 2026
Jakarta, (10/23/2026) – That morning, Dian (Dian Soediro) was sound asleep in her bedroom on the second floor. Suddenly, someone knocked on her door. When she opened it, it was Zimong and before Dian could even process what was happening, her eyes were blindfolded. Zimong then slowly guided Dian down the stairs to the first floor.
Downstairs, surprise! Dian’s boyfriend was standing by alongside their friends. They brought a Rose Bouquet, a birthday cake, and a Beauty Case from Implora. When Dian’s eyes were uncovered, oh my, her expression was completely shocked! Next, Dian closed her eyes to make a wish. So sweet, right?
A Quick Touch-Up Before the Group Photo with Zimong

When everyone was asking to take a picture together, Dian said, “Wait a sec, let me touch up first.” She opened her beauty case and applied the New Implora Urban Matte Lip Cream, which was actually her very first time using it that day.
At that moment, Zimong was instantly distracted. “Hey, turns out your lip cream is the same as mine. Urban Matte Lip Cream!” she said while opening her bag to grab her own. “Look, they’re identical!”
Why did Dian’s lips look instantly on point? The New Implora Urban Matte Lip Cream uses Comfort-Matte Technology, infused with Vitamin E, Sodium Hyaluronate, and Shea Butter. The color is highly pigmented with just a single swipe and sets quickly without leaving lips feeling dry. As for its transferproof performance, the proof was immediately clear during their duo photo session. Super clean!
While posing together, Dian teased, “Come here, let me kiss your cheek, babe.” Her boyfriend immediately pulled back and said, “No way, your lipstick will transfer onto my cheek.” Dian stayed totally chill. “No, it won’t! This Implora Lip Cream is transferproof. Look, I’m kissing my own hand, nothing transferred, right?”

Her boyfriend was still curious. “Try kissing my hand instead.” Dian then kissed her boyfriend’s hand, and the result? Clean, without a single smudge. “Oh wow, it really didn’t leave a mark,” her boyfriend said in awe. Dian just gave a proud smile. “Of course! That’s Implora for you!”
From the Living Room Straight to the Runway
After the photo session, the surprise wasn’t over yet. Dian was asked to catwalk in her red pajamas with a stunning lip look courtesy of Implora. Her friends cheered wildly along the impromptu “runway,” creating a total fashion week vibe.
In the middle of all the excitement, one of her friends shouted, “Your lips look so fresh, like you just got lip fillers!” Dian simply gave a confident smile and replied, “This is just lip cream, you know.” Full color, hydrated lips, and a finish that didn’t budge even after kissing and taking photos, no wonder they thought it was fillers!

This moment perfectly connects with the #MoistToTheMatte spirit a matte look that still feels moisturized and comfortable. Dian’s birthday surprise proved that photo-ready lips can start with just one swipe of lip cream.
So, Implovers, are you ready to turn your own special moment into a runway? Don't forget to watch the full version of the surprise on Dian’s, Zimong’s, and Implora’s official accounts!