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News / 24 Oct 2026
Jakarta (10/23/2026) – The usually serious atmosphere at the Implora Beauty Quarter office suddenly filled with laughter that afternoon. Celebrity Aldi Taher showed up without an appointment and "raided" the Implora Beauty office with an unusual mission.
His visit began with a claim that he wanted to invest in Implora's new product, the New Implora Urban Matte Lip Cream. According to Aldi, he heard news that the product launch received a very positive response, making him curious enough to visit directly.
Upon arrival, Aldi opened the event with a spontaneous jingle while playing a tambourine/shaker. The lyrics were random and humorous, yet still slipped in the product's key benefits: matte but moist and transferproof. After that, he picked a marketing team member to personally apply the New Urban Matte Lip Cream on. While applying the product, Aldi shouted his signature tagline, "Moist to the Matte!". The "impromptu model" blushed a bit, but the final result looked stunning.
The agenda continued with an office tour. Aldi was guided around various corners of the office while entertaining employees with his signature antics, from the "jellyfish dance" (joget ubur-ubur) to singing his well-known jargon, "All Products Belong to Allah." The office atmosphere became increasingly warm and full of laughter.
The fun went on with a segment called Flirt First, Get a Lip Cream ("Gombalin Dulu, Dapet Lip Cream"). Aldi was asked to deliver cheesy pickup lines to a marketing team member who was feeling down. After his performance drew cheers from the entire room, he handed over a New Urban Matte Lip Cream as a prize. In the Finish the Song ("Sambung Lagu") session, Aldi sang random song snippets, and the Implora team had to continue the lyrics. Some succeeded smoothly, while others drew a total blank and those exact awkward moments triggered the biggest laughs.
The peak of excitement arrived when Aldi was appointed as an impromptu beauty advisor. He was asked to recommend a shade of the New Urban Matte Lip Cream for team members based on their personalities. His questions hovered around love lives, overthinking habits, and relatable office dilemmas. Aldi's spontaneous and quirky answers left everyone blushing yet amused.
To wrap up the series of activities, Aldi led a jellyfish dance challenge. He started the moves, and the entire Implora team followed along. The whole office danced together in a lively, festive mood.
The event didn't end there. Aldi continued with a TikTok Live stream alongside two Implora live hosts for a special "Aldi's Version of Product Promotion." In this session, he promoted the New Urban Matte Lip Cream spontaneously using his own unique style and wording. He sang another improvised jingle complete with his tambourine: "Implora, Implora Moist to the Matte!". He also created signature catchphrases connecting the product to his style, including "All Products Belong to Allah" and several other spontaneous remarks.
At the end of the live stream, Aldi left a special message for husbands to show more love to their wives by buying them the Implora Moist to the Matte lip cream.
