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Beauty Tips / 09 Nov 2026
You check out at midnight because you're afraid of missing out, and when the package arrives, the shade looks washed out on your lips, or it's too bold to wear to the office. In the end, that brand-New tube just sits in your makeup drawer. This happens to first-time buyers all the time, and the cause is almost always the same: buying a shade without knowing which one suits you first.
Hi, Implovers! Lora here. With 11.11 just around the corner, I've put together a short checklist so your lip cream shopping doesn't end in regret. The focus is one thing: choosing the New Implora Urban Matte Lip Cream shade that's safest for beginners.
The short answer: start with a nude shade that's close to your natural lip color. Out of the 20 shades available, these five are the most beginner-friendly:
Why nude first? Because shades like these are the most forgiving. If your application isn't perfectly neat yet, or you're not ready for a bold color, a nude lipstick shade still looks natural. Once you're comfortable, you can move up to bolder colors.
If you have medium or deep skin and nudes look too pale, don't worry. These shade recommendations by skin tone and undertone can guide you:
1. Know your skin's undertone first.
This is the step people skip most often. Undertone decides whether a color blends in or makes your face look pale. If you're still unsure, pick a neutral-undertone shade like 13 Hazelnude or 08 Pink Latte, which are the most flexible.
2. Pick one safe shade and one bold shade.
With two shades, you can try an ombre lipstick look without buying a lot. Easy pairs for beginners: 01 Dusky Nude as the base with 11 Red Bean, or 08 Pink Latte with 03 Dark Berry. For light skin, 01, 08, and 14 can be the ombre base, while 13 and 15 work as the ombre base for deep skin. So one nude tube stays useful, whether you wear it alone or pair it up.
3. Make sure the formula is comfortable, not just the color.
Many beginners give up on matte lipstick because their lips feel dry. New Implora Urban Matte Lip Cream uses a more moist, lightweight formula, with Vitamin E, Sodium Hyaluronate, and Shea Butter, plus Ricinus Communis Seed Oil (castor oil). The finish stays matte without that tight, pulling feeling.
4. Check staying power, with honest expectations.
If you're looking for long-lasting lipstick, look at two claims: transferproof and quick set. Transferproof means the color doesn't easily transfer onto masks or glasses, while quick set means the color locks in fast after you apply it. The result is comfortable, long-lasting lipstick for all-day wear. Add a formula with minimal oxidation, and the color doesn't easily change.
As for brands of long-lasting lipstick that won't fade when you eat, let me be honest, Implovers: no lip cream is 100% immune to oily food. So look for a product that's transferproof and non-drying like this one, and keep it handy for touch-ups. One swipe is enough because the formula is ultra-pigmented in one swipe, so touching up is quick.
5. Check safety and legality.
This product doesn't contain harmful ingredients, can be used by pregnant and breastfeeding women, and is comfortable for ages 13 and up. Every shade also has a BPOM registration number, which you can check on the packaging before use. The net weight is 3.3 grams, more than the old formula's 2.9 grams.
Choosing a lipstick shade is about knowing your skin tone and undertone, then starting with the safest color. With this checklist, your 11.11 shopping will be calmer and more on target.
Ready to check out? Add New Implora Urban Matte Lip Cream to your cart. Pick one safe nude shade, add one bold color if you want to try ombre, and enjoy a matte that stays comfortable. #MoistToTheMatte
